Terms of Reference (TOR) For Procuring Vendor for Video Production and Editing

Terms of Reference

For Procuring Vendor for Video Production and Editing

1. Introduction

Practical Action Consulting (PAC) Pvt. Ltd is supporting a private sector led initiative titled "Escalating the uptake of Electric Pressure Cooker in Nepalese Households-Phase II" “herein after call Research Project” from April 2024 to December 2025. The research project will focus on three clusters: Pokhara and Damauli, Butwal and Parsa, Chitwan, and Banepa along with its surrounding areas. Modern Energy Cooking Services (MECS) program through Loughborough University, funds this research, which builds upon Phase I findings identifying supply chain and market actors promoting Electric Pressure Cookers (EPC) in urban and peri-urban Nepal.

Research Project aims to activate the EPC supply chain within these clusters. Despite other eCooking appliances being actively promoted in Nepal, awareness of EPC remains low. The private sector, though having EPC in its product lineup, has been passive in its promotion, resulting in minimal market share compared to induction and infrared cooktops. Thus, the research project seeks to understand factors influencing potential customers' decisions to adopt or reject EPCs.

To address these challenges, PAC and the private sector partner are exploring innovative digital marketing strategies to raise awareness about EPCs, educate potential customers on their usage and benefits, and ultimately increase sales.

2. Objectives

• Capture video of cooking different recipes in EPC with focus on EPC (technology), its brand and cooking process.

3. Scope of Work

The scope of work includes the following components:

• The research project has created 12 recipes specifically designed for Electric Pressure Cookers (EPCs). A demonstration kitchen has been set up where we will showcase the cooking of these recipes. The video shooting for cooking sessions will span a maximum of 4 days, during which all 12 recipes will be prepared and must be captured. The consultant/ or video producer /or service provider is responsible for capturing the entire cooking process during the video shooting showcasing the usage of EPC and cooking process. The consultant/or video producer/or service provider is to record/edit/produce cooking videos for each of the 12 recipes by highlighting both EPC and cooking process which can be published digitally in various mediums like, YouTube, Television, social media. These produced full videos will need to be edited into short segments that can be used separately for digital marketing and social media purposes.
• The consultant/or video producer/or service provider will arrange for video capture/recording under low-light conditions, ensuring the availability of high-quality cameras, gimbals, voice recorder, lights arrangements and other necessary equipment. The consultant will edit the long video footage into final short videos intended for sharing on the private sector's social media channels. The final video will have to be between 3-5 minutes with 10-15 seconds teaser separately. 
• In addition to the 12 recipe videos, the consultant/or video producer/or service provider will create 3 additional videos covering electrical safety, cleanliness, and essential tips for using the EPC.
• Provide necessary guidance to the actors and/or individual involved in the video to capture required footage. 
• The consultant/or video producer/or service provider will have to provide sub-titles (English) for the final edited videos.
• The consultant/or video producer/or service provider will capture at least 5 photos of each recipe during the demonstration.
• Coordinate with the PAC research project team to schedule video shooting and production. The consultant/or video producer/or service provider will align their workplan with PAC's schedule, ensuring collaboration with the private sector for seamless video development.
• The consultant/or video producer/or service provider will have to mention the number of team members that will be involved in this assignment.

4. Deliverables

• Raw footage covering all 12 recipes by highlighting EPC and cooking process and additional 3 videos in a portable hard drive.
• Edited final videos for all 12 recipes and additional 3 videos with subtitle in English that are in publishable format in various mediums like Television, Big Screen, You Tube and social media. 
• 15 short videos/clips (duration 10-15 seconds) that are suitable to publish in social media.
• Teasers for all videos
• Final High-Quality Photos captured during shooting.

5. Budget 

The consultant/or video producer/or service provider will have to provide their best competitive quote using the given template. The consultant/or video producer/or service provider can change the template as per need.

6. Assignment Duration

1st August 2024 to 15 September 2024. 

7. Payment 

• 20% of the agreed budget will be paid upon signing of the contract. 
• 40% of the agreed budget will be paid upon submission of first draft video footages and photos within 12 days after completion of shooting.
• 40% of the agreed budget will be paid upon submission and approval of the final edited video and photo products.

8. Eligibility criteria

• Technical Expertise with Minimum of 2 years of proven track records on high quality video shooting/editing and production.
• Portfolio and References.

9. Documents required for submission of proposal

Sealed quotation and proposal/profile must be submitted in hard copies to our office. 

• Copy of PAN/VAT Certificate.
• Experience showcasing on video shooting/editing/producing.
• Experience showcasing in video direction/script creating. 
• Tax clearance certificate for the Fiscal year 2079-80.
• Registration certificate of the vendor/ firm/ or video producer /or service providing company. 
• The consultant/or video producer/or service provider must share links of previous works if published in public media. If not published in public media then a document that certifies completion of the such previous work. 
• The consultant should share 2-3 assignment completion letter. 
• List of cameras, equipment, and their specification

10. Evaluation Criteria

• Proposed method on video shooting and producing.
• Cost-effectiveness.

For the Financial Proposal, Please download the following link.

Link: Financial Proposal

11. Deadline for submission of A Proposal

29th July 2024 before 5 PM at Practical Action Consulting Pvt. Ltd. Office, Indira Niwas, Lazimpat Road (opposite Embassy of UAE)

To find the location please visit the link