Junior Marketing Officer / Marketing Officer

Junior Marketing Officer / Marketing Officer

Salary range: 20k to 30k

Reports to: Marketing Manager

Job Summary:

We are looking for a driven and creative Junior Marketing Officer (or Marketing Officer, depending on experience) to support our marketing initiatives and help grow the brand’s visibility across multiple channels. The ideal candidate will assist in planning, executing, and monitoring marketing campaigns, collaborating with internal teams, and handling day-to-day marketing activities. This is a great opportunity for someone early in their marketing career who is eager to learn and contribute to the company’s success.

Key Responsibilities:

Campaign Support:

• Assist in the planning and execution of marketing campaigns, both online and offline, to support brand awareness and lead generation efforts.
• Collaborate with the marketing team to develop creative ideas and ensure campaigns align with the company’s goals.
• Coordinate with external vendors and partners for materials, promotions, and events as required.

Content Development:

• Help create marketing materials such as brochures, flyers, presentations, newsletters, and social media content.
• Work closely with the content and design teams to ensure all content is aligned with the brand's voice and identity.
• Assist with writing clear, compelling marketing copy for websites, emails, social media, and promotional materials.

Digital Marketing:

• Help manage and monitor social media platforms, ensuring consistent and engaging content is posted.
• Assist with SEO optimization and content updates on the company’s website.
• Support the implementation and management of email marketing campaigns, including list segmentation, sending, and performance tracking.

Market Research:

• Conduct market research to identify new trends, customer preferences, and competitive landscape.
• Collect and analyze data from marketing campaigns and surveys to provide insights and recommendations to the marketing team.

Event Coordination:

• Help organize and coordinate marketing events, promotions, and sponsorships.
• Assist in managing event logistics, from vendor coordination to on-site execution.

Administrative Tasks:

• Assist with the preparation of marketing reports, performance analysis, and presentations for internal meetings.
• Maintain and update the marketing database and customer relationship management (CRM) system.
• Support the marketing team with administrative tasks as needed, ensuring the smooth running of marketing operations.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-2 years of experience in a marketing role for Junior Marketing Officer; 2-4 years for Marketing Officer.
• Familiarity with marketing principles, digital marketing strategies, and tools (social media platforms, Google Analytics, email marketing software).
• Strong verbal and written communication skills.
• Ability to multitask, prioritize, and manage time effectively.
• Creativity and problem-solving skills.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and basic understanding of design tools (e.g., Canva, Adobe Creative Suite) is a plus.