Digital Marketing Officer

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, or related field.

• Proven experience in digital marketing, SEO optimization, content creation, and social media management.

• Strong editorial skills with the ability to oversee content creation and maintain brand voice consistency.

• Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, etc.

• Creative thinking and ability to generate innovative ideas to engage target audience, Content Creator.

• Excellent communication and interpersonal skills.

• Prior experience in the travel or e-commerce industry is a plus.

• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment

Job Description

• Develop and execute comprehensive digital marketing strategies to drive website traffic, conversions, and revenue growth.

• Plan, launch, and optimize Google Ads and Facebook Ads campaigns, ensuring maximum ROI and adherence to budgetary constraints.

• Monitor campaign performance metrics and adjust strategies as needed to achieve business objectives.

• Conduct keyword research and analysis to identify opportunities for improving website visibility and search engine rankings.

• Implement on-page and off-page SEO techniques to enhance website traffic and user engagement.

• Monitor SEO performance using tools like Google Analytics and SEMrush, providing regular reports and recommendations for improvement.

• Create compelling and engaging content for various digital channels, including website, blog, social media, and email marketing campaigns.

• Develop high-quality blog posts, articles, and other written materials that resonate with our target audience and align with our brand voice.

• Oversee content creation by assigning tasks to team members and occasionally writing content as needed.

• Manage and optimize Lumantigroup.com social media presence, with a primary focus on Facebook.

• Develop and execute social media campaigns to increase brand awareness, engagement, and follower growth.

• Monitor social media trends and audience preferences, incorporating insights into content strategy and messaging.

• Track app and website performance metrics, analyzing data to identify areas for improvement and optimization.

• Utilize analytics tools to measure the effectiveness of digital marketing campaigns and content initiatives, providing actionable insights for continuous improvement.

How to Apply:
Send your updated resume and cover letter to carrier@lunivagroup.com or call us at 9840065239 for more details.